Origin. Trailer 1 opens with Lucia in a prison interview room: "Lucia, do you know why you're here?" "Bad luck, I guess." Within a day posts about her collected tens of thousands of likes, and Know Your Meme opened an entry on 5 December 2023.
How people use it. Her "bad luck, I guess" line as a caption for any self-inflicted disaster, celebration of a Latina lead, fan art and cosplay, and tech jokes, such as an old console overheating while trying to render her hair.
Example. A photo of a burnt dinner captioned "bad luck, I guess".
Sources
- 1 Know Your Meme: Lucia (GTA VI) knowyourmeme.com
- 2 YouTube, Rockstar Games: Grand Theft Auto VI Trailer 1 (4 December 2023) youtube.com