Key facts
- Name: Loco Coast (say "LOH-koh kohst").
- What it is: an independent gaming meme studio. In one line: "Loco Coast is an independent gaming meme studio and a GTA 6 meme community. Fresh memes every day with our own characters, a free weekly vote, our Telegram and Discord."
- Started: October 2026. The characters are introduced on 16 October 2026.
- Website: lococoast.com, with English at the root and Russian under /ru. During the preview the site runs at darebay.com/lococoast.
- Languages: English and Russian. Russian texts are written separately, not machine translated.
- What it publishes: a meme of the day, a page for every meme with its origin and sources, meme templates, the "Things we got before GTA 6" list, a GTA 6 meme glossary, GTA 6 guides with sourced and dated facts (release times, preload, price, PC), stickers and a weekly meme round.
- Voting: free, no account needed, up to 5 memes a day per device in the weekly round.
- Community memes: people send memes to our Telegram or Discord; moderators add the best to the weekly round with the author's name, after asking them. The site has no meme maker.
- Creators: paid through DareBay tasks for verified views. Paid posts are labeled as ads. Formats, rules and the free creator kit: For creators.
- Sponsors: brands can sponsor meme contests with our characters (see For brands). Sponsored work is labeled and never involves crypto.
- Cost to use: free.
- Who is behind it: a small team started by the people behind DareBay (darebay.com), a platform for paid content tasks.
The characters
Five residents of Room 6 at the Motel Paraíso on Loco Coast, all original Loco Coast characters:
- Iguanito (lead), a Florida iguana who freezes and falls off his palm at every piece of bad gaming news. Catchphrase: "Cold news."
- Don Chompo, an alligator who treats the motel pool as his property. "I live here."
- Flamingita, a plastic lawn flamingo and our official no-spoiler badge. "I saw nothing."
- Grandpa Preload, a retiree waiting in a deckchair since GTA V came out in 2013, with a beard that keeps growing. "Any day now."
- Val, a streamer with twelve viewers, eleven of them her own accounts. "Chat, is this legal?"
What Loco Coast is not
- Not affiliated with, endorsed by or sponsored by Rockstar Games or Take-Two Interactive.
- Not a news site or a leak site. Our GTA 6 guides only state facts with a source and a check date.
- Does not use Rockstar logos, fonts, trailer frames, leaked material, music or game screens.
- Does not make memes about real private people.
- Does not run presales or private coin sales. Our coins are announced only on Coins with their launch minute, and any other coin claiming to be ours is fake.
How to describe us
"Loco Coast, an independent gaming meme studio" is accurate. Please do not call us an official GTA site or a Rockstar partner.
Contact
- Brands and sponsorships: For brands
- Press and corrections: contact email· coming soon
- Official accounts: list of official accounts· coming soon
Last updated: 18 October 2026.